Transforming Digital Presence: A Social Media Success Story with Katalyst
Physical Therapy
Introducing Frederick Fox: Florida’s Premier Recruitment Agency Specializing in Finance, Tech, Sales, HR, and Legal Talent
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Reach increased by
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Followers increased by
Testimonial
Objectives
- Our goal was to enhance Katalyst Physical Therapy’s social media presence by increasing engagement, reach, impressions, and followers.
- We aimed to achieve this through a strategic blend of content creation, influencer outreach, targeted advertising, and data-driven decision making, with the ultimate objective of positioning Katalyst as a leading physical therapy clinic in the digital realm.
Challenges
1: Outdated Website:
Poor website design and navigation led to a low conversion rate.
2: Inefficient Agent Workflow:
Inconsistent social media engagement, limiting their authority in finance, tech, sales, HR, and legal recruitment.
3: Limited Online Visibility:
Irregular content posting schedule, causing missed opportunities during key recruitment cycles.
4: Lack of Data Insights
Suboptimal ROAS in media buying, affecting the efficiency of their advertising budget.
Challenges
- Low engagement on social media platforms, limiting their ability to connect with potential clients.
- Limited reach and impressions, restricting their visibility in the digital space.
- Slow growth in followers, hindering their ability to build a robust online community.
- Suboptimal ROAS in media buying, affecting the efficiency of their advertising budget.
- High CPA rates, making their digital advertising less cost-effective.
Journey
- We conducted a thorough audit of Katalyst's existing social media presence to identify areas for improvement.
- We developed a content calendar, planning out posts in advance to ensure a consistent posting schedule.
- We identified key influencers in the physical therapy and wellness space and reached out for collaboration opportunities.
- We implemented a targeted advertising strategy, using Katalyst's budget to reach a wider audience on social media.
- We closely monitored the campaign's progress, using analytics to make data-driven decisions and adjustments.
Results
- Our targeted SEO and UX optimizations led to a remarkable 172% surge in website traffic for Frederick Fox, significantly boosting their lead generation in specialized sectors
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Increase in Website Traffic
- Through a tailored social media strategy, we achieved a 64% increase in engagement across key platforms, solidifying Frederick Fox's authority in their niche recruitment fields.
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Engagement on Social Media
- Strategic media buying and ongoing adjustments resulted in a 24% improvement in Return on Ad Spend (ROAS), making their advertising efforts more cost-effective and impactful.
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ROAS