Case Study for
Kognito
We increased their website users by around 150%
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Increase in YoY New Users
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Testimonial
Objectives
- Expand reach and raise awareness of Kognito’s role-play simulations among the target audience.
- Drive qualified user acquisition by attracting individuals interested in fostering mental health conversations in educational settings.
- Optimize campaign performance through data-driven insights and continuous refinement to maximize impact and return on ad spend.
Challenges
1: Outdated Website:
Poor website design and navigation led to a low conversion rate.
2: Inefficient Agent Workflow:
Inconsistent social media engagement, limiting their authority in finance, tech, sales, HR, and legal recruitment.
3: Limited Online Visibility:
Irregular content posting schedule, causing missed opportunities during key recruitment cycles.
4: Lack of Data Insights
Suboptimal ROAS in media buying, affecting the efficiency of their advertising budget.
Challenges
- Precise audience targeting to reach educators and students interested in mental health conversations.
- Standing out in a competitive market saturated with mental health and educational solutions.
- Optimizing cost efficiency while driving user acquisition and conversions.
- KW Westfield faced challenges in capturing and analyzing data related to website performance, user behavior, and lead generation, limiting their ability to make data-driven decisions and optimize their digital strategies.
- High CPA rates, making their digital advertising less cost-effective.
Journey
- In-depth consultations to understand KW Westfield's goals and gather project requirements.
- Crafting a meticulous roadmap and visually captivating design aligned with KW Westfield's brand identity.
- Translating the design into a functional, visually captivating website with seamless integration.
- Developing a tailored agent portal solution, revolutionizing workflow, and empowering agents.
- Seamlessly integrating content and conducting meticulous testing for optimal performance.
- Successful website launch and ongoing maintenance, ensuring digital excellence.
Results
- Dataspecc's transformative web solution successfully attracted a significantly higher volume of visitors to KW Westfield's website. The enhanced user experience, captivating design, and optimized performance collectively contributed to this substantial surge in website traffic.
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Increase in Website Traffic
- Dataspecc's customized agent portal, seamlessly integrated within the website, proved instrumental in driving a remarkable 200% increase in new agent sign-ups for KW Westfield. The streamlined access to resources, improved workflow efficiency, and user-friendly interface attracted a surge of aspiring agents to join the KW Westfield team.
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Increase in New Agent Sign-Ups:
- Through strategic optimizations and data-driven enhancements, Dataspecc achieved a notable 28% year-over-year increase in the conversion rate for KW Westfield. The refined user experience, persuasive call-to-actions, and seamless lead capture mechanisms successfully transformed website visitors into qualified leads, driving business growth and increasing conversions.
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