Case Study for
Sharp Property
Meet Sharp Property: The Central Coast’s Go-To Experts for Trusted and Highly Rated Real Estate Solutions
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Increase in
Website Traffic
Website Traffic
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Increase in Engaged Account on Social Media
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Audience Growth on Social Channels
Testimonial
Objectives
Website:
- User Experience: Improve website navigation and load times for a better user experience.
- SEO: Optimize website content for better search engine rankings.
- Conversion: Increase lead capture and conversion rates through optimized landing pages and CTAs.
Digital Presence:
- Social Media Engagement: Boost follower counts and engagement rates on key social media platforms.
- Content Strategy: Develop a consistent and engaging content strategy across digital channels.
- Brand Consistency: Maintain a cohesive brand identity across all digital platforms.
Challenges
1: Outdated Website:
Poor website design and navigation led to a low conversion rate.
2: Inefficient Agent Workflow:
Inconsistent social media engagement, limiting their authority in finance, tech, sales, HR, and legal recruitment.
3: Limited Online Visibility:
Irregular content posting schedule, causing missed opportunities during key recruitment cycles.
4: Lack of Data Insights
Suboptimal ROAS in media buying, affecting the efficiency of their advertising budget.
Challenges
- Poor website user experience due to slow load times and confusing navigation.
- Low search engine rankings, affecting organic traffic and lead generation.
- Low search engine rankings, affecting organic traffic and lead generation.
- Low engagement and follower counts on key social media channels, limiting reach and impact
- High CPA rates, making their digital advertising less cost-effective.
Journey
- Conducted a comprehensive UX/UI audit of the website, followed by a redesign to improve load times and navigation.
- Implemented on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
- Harmonized branding elements across the website and social media platforms to create a cohesive brand identity.
- Developed and executed a targeted social media strategy, focusing on content that drives engagement and increases follower counts.
- Conducted A/B tests on the website's landing pages and CTAs to optimize for lead capture and conversion rates.
Results
- Our meticulous website revamp resulted in an astounding 324% surge in website traffic for Sharp Property. By focusing on user experience, load times, and intuitive navigation, we aligned the website with the brand's reputation as the Central Coast's most trusted property specialists. This transformation didn't just polish their digital storefront; it exponentially increased their reach, pulling in a far larger and more engaged audience.
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Increase in Website Traffic
- Our targeted social media strategies led to a 75% increase in engaged accounts interacting with Sharp Property's content. By curating a mix of informative and engaging posts, we were able to foster meaningful interactions and discussions around real estate topics relevant to the Central Coast. This not only elevated Sharp Property's brand but also turned their social media platforms into thriving communities of potential buyers, sellers, and real estate enthusiasts.
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Engaged Accounts on Social Media
- Alongside engagement, our efforts also fueled a 120% growth in Sharp Property's overall social media audience. Through consistent posting, audience targeting, and leveraging trending real estate topics, we amplified their digital voice and solidified their position as a go-to source for real estate insights. This growth has not only expanded their brand awareness but has also opened up new avenues for lead generation and customer acquisition.
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Audience on Social Channels